Strategically significant customers are those customers who create great value for the company and in order to retain them for the long period of time,

Just like a human every brand and product has also its lifetime in this world. Some brands are born for a very short time period

Selling is the key part of the marketing function. Selling can be through different ways for example direct selling, selling on the internet, selling on retail

After operating five years in Bolivia, McDonalds en bolivia closed its eight branches and left the country in 2002. Lack of marketing research: Mcdonald closed