Content Performance Improvement Checklist (The Art of Stealing)

Not satisfied with the traffic you’re getting from your content? Do your blog posts seem dry, and pull the audience away instead of engaging them?

If this is true for you, then it might be a good time to take a glimpse at how other folks are doing it.

How do others write blog posts that rake in the likes, shares, and engagement that you want?

The team at Essay Tigers have created an infographic with a controversial title: Improve Your Content Performance Through the Art of Stealing.

You can see it below.

While the title can be repulsive for some, the tips in the infographic have nothing to do with outright stealing.

Instead, they include include three decent techniques that help a great deal with content creation.

These techniques would resemble stealing, in a way, but it is far from complete plagiarism.

Now, let’s take a closer look at each of them:

Copying the Structure of Your Favorite Blog Posts.

Pick a blog post that you like. Preferably, it should be a post that got a decent amount of shares and links, a number close enough to your target. Next, analyze what you like about it.

The infographic suggests questions for you to identify these characteristics like about how the post grabbed your attention.

Was it the catchy title or the visuals? Did it offer surprising stats or did you just like the language?

Build a template based on your answers to those questions, and use it to guide you in writing your next post.

Utilizing Fiction Writing Techniques

Ever wondered why we get so absorbed by fiction literature? It doesn’t just happen out of the blue.

Fiction authors have a couple tricks up their sleeves. Let’s take the first one from the infographic: character.

Without an exciting and relatable character, the story will never be worth reading.

The same is true for a blog post. Either develop a fiction character for your site, or if you don’t want to, incorporate some of your personal stories into it.

Another powerful principle is Show Don’t Tell. Instead of explaining something with words in a blog post, use graphs, slideshows or visuals.

Stealing Your Own Content

Now this one sounds bizarre, right? It does, until you see what it really means.

Repurposing your old content is the new black. Just pick a successful content piece, decide which audience you’d like to target, and figure out the format for the new piece.

For instance, you can take a number of old blog posts and create an ebook, then turn it into a podcast, etc.

For more copying techniques and pointers, please see the infographic.


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Author: Stacey Wonder is the blogger behind Tenacious Pen and a content manager at Essay Tigers. In her spare time, she likes reading new sci-fi books and listening to podcasts.