When you plan to roll out your SaaS business plan it’s typical to look at marketing and development as separate entities.
Two islands, only accessible by boat. People often forget the interlink of these two, they place themselves in the category of marketer and developer.
The marketer’s job is to drive traffic to the website and to convert it to trial signups through proper copywriting.
The developer’s job is to build a great product, so that those signups, eventually become sales.
